Effect of product innovation on SME’s performance

This research was conducted to identify the determinants of SME's performance as well look at underlying conditional factors. Researchers examine direct effect product innovation on and consider moderating role market orientation organizational learning. Using quantitative method, researchers a survey 170 SME owners in DKI Jakarta Province who were selected using purposive sampling method. online by distributing questionnaires through an platform. The data is then analyzed Structural Equation Model with AMOS Process Hayes. results hypothesis testing show that has positive SMEs, this will be stronger when SMEs have high can used reference or managers advance their businesses. need innovate products form conducive climate market-oriented organizations, allows them carry out